Coercive Ads

Tampax Pearl- there is a fish in a bowl, a heading, and a picture of tampons.
1. Tampax people
2. The cute fish in the bowl. The funny phrase.

Quality Street- a box of candies. All the different types of candy with family members underneath. Catch phrase
1. Nestle people
2. All the candy on the front. The warm and fuzzy phrase.

Zest!- there is a naked woman, having a good time with water and zest. Different kinds of Zest.
1. Zest people
2. The bright, lively colors. The naked woman having a good time.

MacBook Air- there is a picture of a hand holding a laptop.
1. Apple people
2. The thin white laptop on a black background. The intriguing heading.

Sprite- a picture of a Sprite can falling into water.
1. Sprite people
2. The Sprite falling into water. Makes it look refreshing.

Donkey Kong: Country Returns- the title in big letters, with two spears behind it, with a forest background.
1. The makers of Donkey Kong and the Wii
2. The font used. The spears. The forest background (gives a sense of mystery).